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Notes regarding time
Santa, Cookies & Crafts from 4-6 PM;Parade begins at 6:30 PMDescription
COOKIES and CRAFTS WITH SANTA
December 5, 2025 prior to the parade:
Santa, Cookies and Crafts inside of Town Hall from 4:00 pm to 6:00 pm
The parade will take place rain or shine. The excitement begins at 6:30 p.m. where the parade will step-off from Kenmore Road before traveling up Main Street and ending at the traffic circle.
Town of Amherst 2025 Christmas Parade
Theme: "Christmas Movie Magic"
December 5, 2025, at 6:30 PM
Cookies and Crafts with Santa from 4:00 - 6:00 p.m.
We are pleased to announce that the 2025 Christmas Parade will be held December 5, 2025, beginning at 6:30 p.m. Marching down Main Street, the parade will celebrate the holiday season by showcasing marching bands, dancers, musicians, and much, much more.
The parade will take place rain or shine and will step off from Kenmore Road and travel up Main Street ending at the traffic circle. Parade-goers are encouraged to arrive early to find a spot on S. Main Street to watch the parade and to spread the festive cheer.
This year’s theme is Christmas Movie Magic. We hope that you will pick your favorite Christmas movie and participate in the illumination by adorning yourself with light up apparel and accessories. Parade participants are encouraged to decorate their entries inspired by this theme.
COOKIES AND CRAFTS WITH SANTA
Prior to the parade, the Town will hold its annual Cookies and Crafts with Santa from 4:00 PM to 6:00 PM inside of Town Hall.
LIVE BROADCAST
The event will be broadcast live on YouTube by Nelson County high school students and teachers. A link will be made available on our website at www.amherstva.gov and on our Facebook page.
HOW TO REGISTER YOUR ENTRY – DEADLINE DECEMBER 2, 2025, AT 5 PM
• Registration forms can be found online at www.amherstva.gov under the Event tab and are available at Town Hall, 174 Main Street.
• Forms are available at Town Hall, 174 S. Main Street.
There will be a limited number of entries, so get your registration form in early to reserve your spot in the parade.
Contact us at (434-946-7885) or vicki.hunt@amherstva.gov with any questions.
DECORATING CONTEST FOR RESIDENT, BUSINESS AND NON-PROFIT ORGANZATIONS:
We encourage all Town residents, business owners and non-profit organizations to decorate your establishment in a big way. Your decorations play a significant role in the annual event. Let your imagination run wild and have fun decorating.
Final judging of decorations will take place the evening of December 3, 2025, beginning at 5:30 PM. Use of Lights is highly encouraged.
Who
All ages
